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Private credit intermediation company that contacted us to manage their Google Ads accounts with the aim of increasing the volume of loan applications during 2021. They wanted to increase the investment, but due to the high competition in the sector, they feared that this would make the CPA more expensive and therefore lose profitability.


After a few months managing their Google Ads campaigns, we not only managed to ensure that the increase in investment did not cause an increase in CPL, but we even lowered it by 6%, which allowed us to increase the volume of credit requests by 31%.

​Increase in requests of 31% and a decrease in CPA of 6% during 2021
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​From 7.48 requests per day at a CPA of 11.08 euros in June 2021 to 9.7 requests per day at a CPA of 9.60 euros in October 2021
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We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing credit requests and lowering the CPA:

  • Introduction of very specific "long tail" keywords to filter traffic and further qualify the profile of users who click on the ads.

  • Add new negative keywords regularly based on the searches that we appeared for maximum efficiency in investment.

  • Automated "Target CPA" bidding strategy to prevent increased spend from causing increased costs per request.

  • Structure of ad groups with a high thematic and semantic relevance to have a high quality score and, consequently, pay less for the first positions.

  • Weekly audits to gradually focus the investment on the parameters that had a higher conversion rate.

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