Boost your sales with Google Ads campaigns that work.
We're backed by over 10 years of experience and millions of euros under management.
We design and optimize every Google Ads campaign with a single goal: to ensure every euro invested translates into real returns.
Forget generic campaigns and empty metrics.
We work with data, strategy, and a total focus on results.
Request your free strategic plan and in less than 24 hours you will receive a personalized assessment with actionable recommendations to improve your campaigns.
No costs. No commitments. Just growth.
WHO WE ARE
We love analyzing campaigns that have stalled and uncovering opportunities to unlock their real growth potential.
We’ve spent years working for Google at their Dublin headquarters, optimizing large accounts that were struggling to achieve the results they wanted. This direct experience with the team behind the Google Ads algorithm makes us one of the few SEM agencies with real inside knowledge of the platform.
Unlike many agencies that delegate account management to junior profiles, every account is managed directly by a senior specialist, ensuring a strategic and experienced approach from day one.
At the same time, we have a specialized team covering the entire digital ecosystem: creative design, video production, landing page development, multichannel campaign management, and more.
This way, we combine the personalized attention of a senior expert with the operational capacity of a full-service agency.
HOW WE WORK
When we work with you, we commit 100% — even on weekends — and take full responsibility for your campaigns.
Investing in advertising without a clear strategy can get expensive fast. That’s why we build a tailored plan from day one, ensuring every euro you invest delivers real, measurable returns.
In the first month, you’ll already notice improvements in your campaign performance. Our goal is to help you spend less on mistakes and more on results.
Over 1,000 businesses have trusted us to grow their sales and profitability through strategic, ongoing Google Ads optimization.
Ignacio Solver, CTO at Don Web
"Rafa and his team are great experts in the entire online marketing ecosystem, especially Google Ads, where they excel in implementing well-structured campaigns that consistently achieve their objectives.
He is very flexible in establishing a business relationship that works for both parties and I have found him to be very responsive even on the weekends. Highly recommended!"
Andrew Keaveney, CMO at Art of Living
"The best Google Ads agency we have worked with. Rafa does a great job, with very clear, transparent reports and good communication.
In terms of performance, we have seen consistent growth in our Google Ads account since working with SEM Consulting."
Santi Casanellas, CMO at Mercaeleva
"Very good service and involvement from the SEM Consulting team, with weekly reports via email and support video calls in specific cases, we have seen a significant increase in our leads with them.
A very professional team with extensive knowledge in Google Ads."
Marga Ferrer-Dalmau, Founder at El Taller de Marga
"Very satisfied with the results and with the treatment offered by sem consulting bcn. They created my Google Ads account from scratch, and the truth is that I received (and continue to receive) a lot of new clients through their digital strategies. I was always a little hesitant about investing in digital advertising, but the results speak for themselves...
I have had more than four thousand euros of return on investment with them and new clients reach me every week through their campaigns. And most importantly, always kind in their treatment and attentive to me. They made me feel like I was their absolute priority, and that was greatly appreciated. I would recommend them to any local business without a second hesitation!"
Siobhan McMahon, Founder at Suasrov
"Rafa from SEM Consulting has helped us with our Google Ads and Social Media ads and campaigns, and our results have improved from the beginning. Rafa and his team have great knowledge in this area.
They sends us daily updates on the performance of our ads and advises us on how to maximize the benefits for our business. I wouldn't hesitate to recommend it. Thank you Rafa for all your help to date and in the future."
Pedro Gris, CEO and Founder at Sagone
"Great professionals, Rafa and his team are a fundamental and highly trusted part of Sagone's Google Ads management."
Increase Your Sales from the Very First Month
Our Google Ads campaigns are designed to deliver immediate results.
We create a conversion-focused strategy and show you exactly what to improve on your website to multiply your sales.
Forget about agencies that make excuses — with us, results come from day one.
Stand Out from Your Competitors
We deeply analyze your competitors to understand their strategies and outperform them on every level.
With these insights, we optimize your campaigns so they stand out and consistently deliver stronger results.
EXPERTS IN GOOGLE ADS
With over 15 years of experience and direct involvement in developing the platform at Google’s Dublin offices, we know exactly how to make Google Ads work for your business.
If you want real results, partner with a team that has unmatched industry expertise.
CONSTANT COMUNICATION
We become an extension of your team. Regular and proactive communication is at the core of how we work with every client.
Our goal is to be a long-term strategic partner — not just managing campaigns, but also helping you improve your offer, increase margins, and drive consistent revenue growth.
We’re Official Google Partners
After several years working at Google’s offices, we maintain direct daily contact with senior account managers to stay fully aligned with the latest platform updates.
The rise of Artificial Intelligence has completely reshaped the Google Ads ecosystem.
New tools, automations, interface changes, and constant updates make staying up to date more crucial than ever.
Having a partner with direct access to Google makes all the difference.
At our agency, we don’t just master the platform — we work closely with Google teams to anticipate changes, test beta features, and apply best practices before anyone else.
Don’t get left behind. Evolve with us.
We build multichannel strategies across all Google inventories — Search, Maps, Shopping, Display, YouTube, Discovery, and more — with daily optimizations to maximize your investment and ensure maximum profitability.
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Starting with Google Ads seems easy… Until it stops working
At first, it feels simple: you write some ads, pick relevant keywords, set a daily budget, and launch the campaign.
Traffic starts coming in, conversions appear, and it looks like profits will follow effortlessly.
But then, things take a turn.
Conversions dry up, costs keep rising, and you have no idea why performance is dropping.
Maybe you’ve tried working with freelancers or agencies, but the results never arrive — only empty promises and excuses.
That’s where we step in.
Success with Google Ads isn’t about luck — it takes years of experience to manage all the factors that impact performance.
Poor conversion tracking, bad campaign structure, or inefficient budgeting can quietly drain thousands of euros.
Our team of former Googlers, with over 15 years of experience, optimizes your campaigns daily to maximize your investment and increase profitability month after month.
We Go Beyond Campaign Management
Landing Page Optimization (CRO)
Every month, we review and optimize your landing pages to identify improvements that enhance user experience and conversion rates.
Just like we constantly optimize campaigns, we also run A/B tests on landings to keep improving performance.
Even small changes can have a big impact on sales and overall campaign efficiency.
INCREASING TRAFFIC TO YOUR SITE
INCREASING YOUR RETURN ON INVESTMENT
Improvements in the offer of your product or service
We analyze your competitors to uncover their strategies and outperform them. By refining your unique selling points and positioning, we make your offer more competitive and improve conversion rates significantly.
Custom Landing Page Creation
If your current site doesn’t convert well enough, we can build high-converting landing pages on a separate domain.
Our in-house designer specializes in performance-focused pages — and the cost of creation and hosting is included in our fees.
Remarketing & Multichannel Branding
We create remarketing audiences to re-engage users who visited your site but didn’t convert, through platforms like Facebook, Instagram, LinkedIn, or TikTok.
This omnichannel approach gives you a second chance to convert warm audiences while improving campaign efficiency.
We can also target cold traffic using affinity and in-market audiences.
Display & YouTube Creatives
We design engaging banners and videos tailored to your brand for Display and YouTube campaigns.
Google Ads goes beyond Search: Display reaches nearly the entire web, and YouTube is the second-largest search engine in the world. We make sure your brand stands out across all channels.
Advanced Tracking & Analytics
We configure conversion events with Google Tag Manager to measure everything precisely.
Using Looker Studio dashboards, you’ll have real-time interactive reports with key metrics — locations, devices, keywords, demographics, and more.
This gives you full visibility and data-driven control over your campaigns.
Chatgpt Positioning (SEM and SEO)
More users are turning to ChatGPT for search, and we help you capture this emerging opportunity:
SEM: We run Microsoft Ads campaigns (which power Bing and ChatGPT) to appear in transactional searches. SEO: We create optimized blog content with AI tools to rank for informational queries.
Our Process to Deliver Sales and Profitability
01
In just 5 days, we prepare and activate your Google Ads campaigns, fully aligned with your business goals.
We prioritize speed so you don’t lose a single day of potential sales.
02
During the first month, we optimize daily to test every possible combination of keywords, audiences, and ads.
Our goal is to find the most profitable strategy as quickly as possible.
03
In the second month, we focus the budget on the tactics that performed best, building a stable flow of sales.
Meanwhile, we continue testing to boost profitability and generate more sales with the same investment.
04
By the end of the second month, most of our clients are already generating net profit (after ad spend and our fee).
From the third month, we typically scale the account to increase investment while maintaining strong returns.
FAQ
WHO WILL MANAGE YOUR GOOGLE ADS ACCOUNT
Rafa Tintoré, SEM Strategy Director
With over 15 years of experience in paid advertising, Rafa spent 4 years at Google’s Dublin offices, providing strategic guidance to more than 200 major accounts including Netflix, Ryanair, SEAT, and Massimo Dutti, among others.
In 2020, he founded SEM Consulting BCN with a clear mission: to help businesses from all industries generate traffic and sales at a lower cost through advanced Google Ads strategies.
Don’t let junior profiles or unknown freelancers handle your campaigns inefficiently.
With us, a senior expert like Rafa personally oversees your account daily and is fully committed to delivering the best possible results.
GET IN TOUCH
Tell us what objectives you would like to achieve in your company and we will answer in a matter of minutes with 100% personalized suggestions to increase sales and improve the profitability of your business through Google Ads campaigns.
We will evaluate your company through a completely free call.
Even if we don't end up collaborating together, we are convinced that we will be able to bring you a lot of value on this call.