SWINTFAIR -SUCCESS STORIES

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CUSTOMER OBJECTIVES

Intermediary platform between providers and manufacturers that wanted to increase the volume of registrations obtained on the platform through Google Ads campaigns without increasing budgets.

RESULTS OBTAINED

After 2 months of intensive campaign optimizations, we managed to considerably increase registrations on the platform at a much more efficient cost.

Registration increase of 329% and cost per registration decrease of 72% during early 2022
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​From 0.5 registrations per day at a cost per registration of €28 in December 2021 to 3 registrations per day at a cost per registration of €7 in February 2022
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HOW HAVE WE GOT IT?

We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing registrations and lowering the cost per registration:

  • Testing of new locations to identify places with less competition and greater opportunity to obtain qualified traffic at a highly efficient cost.

  • Use of longtail keywords to position ourselves in niche searches and attract users from the sector with high conversion intent.

  • Weekly audits to pause the least efficient parameters and thus consistently improve profitability.

  • Automated CPA bidding Aim to automate outreach based on real-time signals identified by Google's algorithm.

  • Account-level negative keyword list to block irrelevant searches and improve traffic qualification.