SUASROV -SUCCESS STORIES

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CUSTOMER OBJECTIVES

Australian drone pilot training company whose main objective for 2021 was to increase the volume of qualified leads obtained through its paid campaigns. A considerable challenge considering the circumstances of pandemic and confinement that have occurred in recent months in Australia that limits the territories in which they can carry out face-to-face training.

RESULTS OBTAINED

Since we started managing their paid advertising campaigns, they have managed to increase the volume of leads in Google Ads by 120% with the same budget. 

Increase in leads of 120% and a decrease in CPL of 53% during 2021
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From 3.4 conversions per day with a CPA of 11.73 in February 2021 to 8.56 conversions per day with a CPA of 4.29 in June 2021
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HOW HAVE WE GOT IT?

We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing lead generation and reducing CPL

  • Go from manual bidding strategies to automated conversion strategies (Maximize Conversions and Target CPA).

  • Daily work of negative implementation to block irrelevant searches from thematic and semantic point of view.

  • Structure of ad groups following SKAG model

  • New Display campaigns with interest and remarketing audiences to have a sales funnel with a cold audience and a warm audience.

  • Full account audits every two weeks to pause the most inefficient parameters (keywords, ads, extensions, etc.).

  • Implement long-tail keywords with less competition and high conversion intent

CUSTOMER REVIEW

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Siobhan McMahon, Founder of Suasrov

"Rafa from SEM Consulting has helped us with our ads and Google Ads, and Social Media campaigns. Rafa and his team have great knowledge in this area. He sends us daily updates on the performance of our ads and advises us on how to maximize the benefits for our business. I would not hesitate to recommend it. Thank you Rafa for all your help to date and in the future. "