SRI SRI -SUCCESS STORIES
CUSTOMER OBJECTIVES
Ayurveda cosmetics store that was looking to improve the profitability of its Google Ads campaigns since they barely had a profit margin.
RESULTS OBTAINED
After a few months managing their Google Ads campaigns, we managed to significantly increase the ROAS of their campaigns.
Increase in ROAS of 48% during 2022, achieving the same billing with 27% less investment
From an average ROAS of 2.58 to 3.84 in a matter of 2 months
HOW HAVE WE GOT IT?
We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing ROAS:
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Daily analysis of the search term report to negativize less qualified searches or those that had a higher CPC with little commercial intent.
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Remarketing campaigns with personalized messages according to the user segment we reach (cart abandonment, cross-selling, page visits, etc).
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Price extensions to avoid paying for clicks from users who are not ready to buy.
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Integration of dynamic ads and intelligent campaigns complementary to the manual ones to take better advantage of the algorithm real-time signals.
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Separate the products into different groups according to their turnover, margin and return on investment in order to control how much we invest for each of these categories.
CUSTOMER REVIEW
Mohit Kumar, CEO at Sri sri
"Amazing results: working with Rafa has been a great experience. The team is very diligent and committed to success"