Online store of sunglasses cords that wanted to increase its turnover during 2021 through search and shopping campaigns in Google Ads, so they contacted us to optimize and scale their account.
In the months managing their Google Ads campaigns, we had a 725% sales increase and cost per acquisition decreased 64%.
Sales increase of 725% and a decrease in CPA of 64% during 2021
From 1 sale per day with a CPA of 98.98 in January 2021 to 7.6 sales per day with a CPA of 28.14 in June 2021
HOW HAVE WE GOT IT?
We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing sales and reducing CPA
Smart shopping campaigns with dynamic remarketing enabled to show product ads on the display network.
Ad group structure based on different product categories to increase thematic relevance.
New expanded text ads highlighting offer differentials and with a variety of calls to action to increase CTR.
Target CPA bidding strategies to control the maximum spend spent on each sale and ensure a positive return on investment.
Monthly budget increases for positive ROAS campaigns.
Over 1000 negative keywords added to improve traffic qualification.
Pedro Gris, CEO and Founder of Sagone
"Great professionals, Rafa and his team are a fundamental and highly trusted part of Sagone's marketing management"