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MELUDUS -
SUCCESS STORIES

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CUSTOMER OBJECTIVES

This platform for students wanted to increase their turnover during 2021 through Google Ads campaigns, so they contacted us to optimize their campaigns and achieve a better return on investment than they were having until that moment. 

RESULTS OBTAINED

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Since we started managing the campaigns, we achieved an 908% increase in sales in 2 months with the same budget as during the previous period, which was a considerable improvement both in terms of acquisition volume and return on investment.

Sales increase of 908% and CPA decrease of 77% during 2021
From 0.3 sales per day with a CPA of 50 in April 2021 to 4.2 sales per day with a CPA of 4.61 in November 2021

HOW HAVE WE GOT IT?

We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing sales and reducing CPA

  • Competitor ad groups with strategic copies to show the value propositions of our offer and get search sales that were destined for the competition.

  • Dynamic ads with automated bids to identify which searches can generate the most sales.

  • Sales funnel with a cold (interest display campaigns) and warm (remarketing display campaigns) audiences.

  • Price extensions to qualify traffic and increase conversion rate.

  • Integration of Target CPA bid strategy with sales conversion action to take advantage of real-time signals from Google's algorithm.

  • Structure of ad groups with high thematic and semantic relevance.

CUSTOMER REVIEW

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Macarena Gallego, CEO of Meludus

"Good value, great professionalism and results. Highly recommended."​

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