Add a list of negative keywords at the account level to avoid contacts of people interested in making  inquiries to the official stores of their mobiles, and thus improve qualification

Add target CPA bid strategy to control CPL and avoid receiving leads at too high a cost.

New longtail keywords to target users doing highly relevant searchesto the store service.

Exclusion of postal codes in Barcelona that spent without generating leads because they were too far from the physical store.

Dynamics of weekly audits to focus investment on the parameters with less competition and more efficient.