EL TALLER DE MARGA -SUCCESS STORIES
CUSTOMER OBJECTIVES
Restoration workshop in the upper part of Barcelona that was beginning to digitize its business. They contacted us to help them get new customers through paid campaigns since to date they hadn't achieved any leads through their website.
RESULTS OBTAINED
Since we created their Google Ads campaigns to date, their business has gone from not getting any customers through their website, to closing more than 5 high ticket customers per month thanks to our paid advertising campaigns. The growth has been maintained to the point that they had to hire new employees to be able to service all the customers that come to them through Google Ads campaigns.
Increase in leads of 366% at a 78% more efficient CPL
HOW HAVE WE GOT IT?
We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing lead generation and reducing CPL
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New specific campaigns at both thematic and semantic level to the different services offered to be as relevant as possible to each type of search.
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Paid ads on Google Maps to have a high impression share in nearby local searches and to be able to get direct visits to the workshop.
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Call and sitelink extensions to the contact page to increase the conversion rate.
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Weekly analysis of the search term report to update positive and negative keywords frequently based on demand.
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Ad groups of local competitors to acquire highly qualified traffic with high conversion intent.
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Automated bidding strategies to take advantage of real-time signals from Google's algorithm.
CUSTOMER REVIEW
Marga Ferrer-Dalmau, Founder of El Taller de Marga
"Very satisfied with the results and with the treatment offered by sem consulting bcn. They created my Google Ads account from scratch, and the truth is that I received (and continue to receive) a lot of new clients through their digital strategies. I was always a little hesitant about investing in digital advertising, but the results speak for themselves...
I have had more than four thousand euros of return on investment with them and new clients reach me every week through their campaigns. And most importantly, always kind in their treatment and attentive to me. They made me feel like I was their absolute priority, and that was greatly appreciated. I would recommend them to any local business without a second hesitation!
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