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ELECTROTRÉS-SUCCESS STORIES

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CUSTOMER OBJECTIVES

Home appliance sales company located in Barcelona that was struggling to scale its Google Ads campaigns and increase sales volume without losing profitability. They contacted us in order to increase sales as quickly as possible.

RESULTS OBTAINED

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After several months of optimizing their Google Ads campaigns, not only did we increase revenue by 47%, but profitability also improved significantly.

Sales increase of 27%, turnover of 47% and ROAS of 24% during 2022 compared to the previous year
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From 17 sales per day at a ROAS of 11 in February 2022 to 27 sales per day at a ROAS of 13 in July 2022
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HOW HAVE WE GOT IT?

We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing sales, billing, and profitability.

  • Periodic weekly audits to pause the most inefficient products and focus the investment on the products with the highest conversion rate.

  • Incorporation of a dynamic remarketing strategy to re-impact users according to their position in the funnel (cross-selling for users who have already purchased, specific offers for users who have remained in the cart, etc.).

  • New search campaigns to supply the beginning of the funnel of new customers and then impact them through smart shopping campaigns to convert.

  • Custom price extensions to each product range to stop receiving unqualified traffic that was unwilling to pay for higher ticket products.

  • Conversion value bidding strategies to help the algorithm find those higher net worth customers.

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