DON WEB -
SUCCESS STORIES
CUSTOMER OBJECTIVES
One of the most important hosting and web domain companies in Argentina was seeking to increase its turnover through Google Ads search campaigns. With them we have optimized their more than 15 campaigns for their different products with the aim of increasing the acquisition of new customers.
RESULTS OBTAINED
Thanks to a process of daily optimizations and the creation of new campaigns, we have managed to increase sales by 79% and lower the CPA by 32%.
Increase in units sold of 79% at a 32% more efficient CPA
From 42 sales per day with a CPA of 1101 to 120 sales per day with a CPA of 583.52
HOW HAVE WE GOT IT?
We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing sales and lowering the CPA:
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Fix attribution issues and incorporate automated conversion bid strategies (Target CPA and Maximize Conversions)
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Weekly optimizations to pause inefficient parameters according to the main KPIs for the business.
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Negative keyword strategy at ad group level to achieve maximum thematic and semantic relevance in user searches.
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Weekly, monthly, and quarterly comparative reports to have a control of the investment and to be able to take decisive actions at the account level
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New keywords based on a market study using platforms such as Semrush, Ahrefs, Answerthepublic, and Google trends.
CUSTOMER REVIEW
Ignacio Soler, CTO of Don Web
"Rafa and his team are great experts in the entire online marketing ecosystem, especially Google Ads, where they excel in implementing well-structured campaigns that consistently achieve their objectives. He is very flexible in establishing a business relationship that works for both parties and I have found him to be very responsive even on the weekends. Highly recommended!"