ART OF LIVING -SUCCESS STORIES

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CUSTOMER OBJECTIVES

American educational meditation organization founded in 1981 and with centers in more than 156 countries. Their main objective in 2021 was to get leads through Google Ads since it was a platform that to date had not brought them good results, so they trusted us to optimize their search, display and video campaigns from scratch.

RESULTS OBTAINED

Since we started managing their paid advertising campaigns, they have managed to increase the volume of leads in Google Ads by 120% with the same budget. 

Increase in leads of 25% and a decrease in CPL of 75% during 2021
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From a CPL of 134.32 during the first week of May 2021 to an average CPL of 9.98 in July 2021 
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HOW HAVE WE GOT IT?

We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing lead generation and reducing CPL

  • Advanced attribution system to expand the conversion window and optimize leads based on volume and qualification.

  • Site extensions directing traffic to strategic landing pages to increase the conversion rate.

  • Dynamic ads based on URLs and categories combined with Target CPA bid strategy to efficiently automate reach.

  • Daily analysis of the search term report to add any term that is not thematically and semantically relevant as a negative keyword.

  • Remarketing and similar audiences combining various parameters for Video and Display campaigns.

  • Using Semrush and Ahref to identify keywords with low competition and high conversion intent.

CUSTOMER REVIEW

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Andrew Keaveney, CMO of Art of Living

"Great professionals. Rafa does a great job, with very clear, transparent reports and good communication. In terms of performance, we have seen constant growth in our Google Ads account since we worked with SEM Consulting."