ABOGADOS PARA TUS DEUDA -SUCCESS STORIES

logo abogados.png

CUSTOMER OBJECTIVES

Barcelona law firm specializing in second chance law that sought to increase the volume of leads through their Google Ads campaigns, which was a challenge since it is one of the sectors with the most competitors currently bidding on Google.

RESULTS OBTAINED

After several months optimizing their Google Ads campaigns, we managed to reduce the average CPL of the campaigns from €18 to €12, which means 20% more leads with the same investment.

20% increase in leads and a 35% decrease in CPL since we started managing the account in October 2021
From 27.4 leads per day with a CPL of €18 in November 2021 to 40 leads per day with a CPL of €12.8 in January 2022
caso exito abogados 1.png
caso exito abogados 2.png

HOW HAVE WE GOT IT?

We share some of the actions that have had the greatest impact on this Google Ads account when it comes to increasing leads and lowering the CPL:

  • Weekly testing of new semantic and thematic keyword categories to identify search opportunities with fewer competitors that would generate leads at an efficient cost.

  • Conversion attribution enhancements and implementation of Target CPA bidding strategies to automate outreach and reduce average account CPL.

  • Daily review of the search term report to regularly add new negative keywords and have maximum control of traffic.

  • Extensions and call ads to increase the volume of leads through phone calls.

  • Ad groups following the SKAG model to increase the level of quality and thus pay less for the first positions in strategic searches for the business.