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We are a digital marketing agency in Barcelona with more than 10 years of experience creating and optimizing successful Google Ads campaigns.

We develop advanced paid advertising strategies to increase the sales of your business profitably.

We value each business in a personalized way to ensure that you will have an optimal and scalable return on investment.








We are passionate about analyzing and identifying digital opportunities to develop strategies that help businesses grow. We have worked for Google in its Dublin offices in recent years, optimizing the strategies of thier biggest accounts, which is why we are one of the few PPC agencies that have direct experience working with the people in charge of developing the Google Ads algorithm.   

We currently continue to have daily contact with the  Google team in Dublin to receive internal and confidential information on all platform changes.


With SEM Consulting Bcn we are very excited to share our knowledge and experience in paid advertising in order to have a crucial impact on the growth of companies all over the world.



When we have a client we focus one hundred percent on them (including weekends) and we take full responsibility for the development and management of their account.


Investing in paid advertising without a detailed action plan and defined objectives can be very expensive. With us you don't have to worry about your money: strategic planning is our specialty, and already in the 1st month of collaboration we guarantee an improvement in the profitability of your campaigns to help you save thousands of euros.

During 2023 we have helped more than 100 companies to increase their sales and improve their profitability thanks to our Google Ads campaign optimization method. 

Our main focus is results: our clients have an average ROI of 4.5X.

Agencia SEM en Barcelona

"Rafael is very knowledgeable about the entire online marketing ecosystem, specially GoogleAds, where he excels in implementing well structured campaigns that consistently reach their objectives. He is very flexible to set up a business relationship that will work for both sides and I have found him to be very responsive even during weekends. Highly Recommended!"

"Excellent level of attention and quality of services. He understood our Google Ads needs quickly. He created the campaign and made the adjustments that we requested. The prices are very affordable and the quality is excellent.

We really recommend him!"

"Rafa is very attentive and professional. He is an excellent consultant and teacher. He's very generous with the information he shares. I highly recommend him for any kind of digital advertising campaign."

"Absolute joy to work with. They listen and take care of your wishes. Excellent and highly recommended!"

"Rafa and the team have got to grips with our business quickly. They have an excellent understanding of things now, are adding value every day, and are a pleasure to work with. Thank you!"

"Rafa from SEM Consulting has helped us with our advertisements and Google Ads campaigns. He is very knowledgeable. He updates us daily on the performance of our ads and he suggests how we can optimize them to benefit our business. I wouldn't hesitate to recommend him. Thanks Rafa for your help!"

"We have used SEM Consulting for the last number of months and their service has been excellent, very friendly and helpful. I would highly recommend!"

"I always had a bit of hesitation about investing in digital advertising, but the results speak for themselves ... I have had more than four thousand euros of return on investment with them and new clients come to me every week through their campaigns. And most importantly, always friendly in the treatment and pending of me. They made me feel like it was their top priority, and that's greatly appreciated. I would recommend them to any local business without a second hesitation!"

increase your sales immediately

Our Google Ads campaigns generate sales from the first month. To do this, we design a campaign strategy focused on conversion and we will tell you exactly what do you have to change on your website to multiply your sales. 


Don't waste your time with agencies that give you a thousand excuses and never get results.


We analyze your competition with tools like Semrush and Spyfu to see what they are doing, and improve it at all levels so that your campaigns can be a success.

Information is power, and by always knowing your competitors' strategies we will be able to take the appropriate actions to constantly surpass them.

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We are a team that has been working with Google Ads for more than 10 years and we have helped develop the platform at the Google offices in Dublin, we know what we are doing. If you want to have the best results, hire the most experienced professionals in the sector.


We will be an extension of your business, regular and proactive communication is one of the aspects that we care the most about in the relationship with our clients. 

We want to be a fundamental piece of your business in the long term, so we go beyond campaigns to also help you improve your offer, increase margins, and achieve a consistent increase in your turnover..

Obviously we are Google Partners...

After having worked for several years in the Google offices, we have daily contact with their senior account managers in order to be aligned with all the updates on the platform. We develop multi-channel strategies through the different Google inventories (search, display, maps, shopping, youtube, discovery, etc) with daily optimizations to maximize your investment and guarantee the highest possible profitability in your campaigns.

As Google partners, we give you €400 to invest in campaigns if you open a new Google Ads account. So the initial investment of your new campaigns can cost you 0 if we create them.

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Starting a Google Ads campaign may seem relatively simple at first: you write ads, put together keywords relevant to your  offer, decide your daily budget, and activate the campaign…


During the first days you are excited about the traffic you receive and you even start to generate conversions, you already see yourself generating profits without having to make any effort!


But suddenly things start to go wrong. You no longer have conversions and the campaigns continue spending as if there were no tomorrow, and what is worse: you don't know why the results have worsened and what to do to change it.


Don't worry, we are here to help you.


Getting good results in Google Ads isn't luck, it takes years of experience and dedication in the profession to be able to manage all the variables that have an impact on performance.


For this we have formed a team of ex-googlers with more than 10 years of experience in Google Ads who will be in charge of optimizing your campaigns on a daily basis to maximize investment and ensure that your profitability improves month to month.

We go beyond campaigns



CRO Suggestions

We provide monthly analysis of the landing pages we use in Google Ads to identify CRO optimizations that can improve the user experience and potentially increase the conversion rate. 

Just as we constantly optimize and test on the campaign side, it is also convenient to carry out tests on the landing side to improve the conversion rate. Many times, slight changes in the landing pages can have a great impact on the sales generation, which also helps the efficiency and profitability of the campaigns. 

Improvements in the offer of your product or service

Analysis of the competitors who are bidding on Google for terms similar to ours to identify which strategies they are following and get ideas.

It is an interesting exercise to improve the offer of our product/service and be more competitive based on the current market. If we manage to improve the differential points of the companies that are bidding for the same keywords as us, our conversion rate can increase significantly.

Mystery shopping exercises with the aim of giving suggestions to increase your sales close rate

 The commercial process of the leads received through Google Ads is very different from other channels, since there are a series of variables (speed of response, pitch structure, etc.) that have a great impact. We can carry out this exercise on our side and give you feedback with ideas for improvement for your sales team.

Remarketing in social media

We create remarketing lists of the traffic that we have received in Google campaigns and have not converted, and impact again with an ad on another platforms (facebook, instagram, linkedin, tik tok, etc).


This type of omnichannel strategy can help improve the efficiency of the campaigns since we are giving a second chance of sale to those users who have already shown an active interest in our offer. 

Creative design

We design attractive banners with Canva and Photoshop, and informative videos with Google editing platforms so that your company has brand recognition campaigns of the highest quality possible.

Google Ads is not just the Search network. It also has the Display network (practically the entire Internet) and YouTube (the second search engine with the most users, only behind... Google), so we give importance to designing creatives that fit with the style of your company to reach as many clients as possible.

Conversion tracking setup and advanced analytics with Datastudio

The only way to optimize correctly is to measure the results with absolute precision, which is why we configure conversion events using GTM so we can measure everything that happens on your website.


We use Data Studio to provide an advanced interactive report with the different campaign metrics in different parameters (locations, devices, keywords, demographics, etc.). With this report, you can personalize the date and it will be automatically supplied with data in real time so that you can have access to all the data you want at the moment.

Our process to achieve the sales and profitability you need


It takes us only 5 days to prepare and activate your new Google Ads campaigns based on your business objectives.

We don't want you to waste your time, so we make it a top priority to get started as quickly as possible.


During the first month we make optimizations every day to perform all the tests allowed in Google inventory.

The objective is to maximize the investment until the combination of parameters (keywords, audiences, ads, etc.) that generates the best results is identified.


During the second month we focus the investment on the strategy that has worked best to have a more stable sales flow.

At the same time, we continue doing tests to improve profitability and be able to have more sales with the same investment.


At the end of the second month, most of our clients already have a net profit margin (including the investment in ads and our fees).

Therefore, in the third month of collaboration it is usually the time to scale the account and increase investment without losing profitability.



Agencia SEM en Barcelona
Rafa Tintoré, CEO and Director of SEM
Rafa has more than 10 years of experience in the world of paid advertising. In the last three years, he has worked for Google in their Dublin offices, creating succesful digital strategies for more than 200 of their accounts, including Netflix, Ryanair, SEAT, Massimo Dutti, and many others.

In May 2020 he founded SEM Consulting BCN to help businesses in every industry succeed with smart and affordable online advertising strategies.


Tell us what objectives you would like to achieve in your company and we will answer in a matter of minutes with 100% personalized suggestions to increase sales and improve the profitability of your business through Google Ads campaigns.

We will evaluate your company through a completely free call. Even if we don't end up collaborating together, we are convinced that we will be able to bring you a lot of value on this call.

+34 635 825 196

Calle Bertrán 24, B-2, 08023, Barcelona

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