Boost your sales with Google Ads campaigns that work.
We're backed by over 10 years of experience and €50 million under management.
We design and optimize every Google Ads campaign with a single goal: to ensure every euro invested translates into real returns.
Forget generic campaigns and empty metrics.
We work with data, strategy, and a total focus on results.
Request your free strategic plan and in less than 24 hours you will receive a personalized assessment with actionable recommendations to improve your campaigns.
No costs. No commitments. Just growth.
WHO WE ARE
We are passionate about analyzing and identifying digital opportunities to develop strategies that help businesses grow.
We have worked for Google in its Dublin offices in recent years, optimizing the strategies of thier biggest accounts, which is why we are one of the few PPC agencies that have direct experience working with the people in charge of developing the Google Ads algorithm.
We currently continue to have daily contact with the Google team in Dublin to receive internal and confidential information on all platform changes.
With SEM Consulting Bcn we are very excited to share our knowledge and experience in paid advertising in order to have a crucial impact on the growth of companies all over the world.
HOW WE WORK
When we have a client we focus one hundred percent on them (including weekends) and we take full responsibility for the development and management of their account.
Investing in paid advertising without a detailed action plan and defined objectives can be very expensive.
With us you don't have to worry about your money: strategic planning is our specialty, and already in the 1st month of collaboration we guarantee an improvement in the profitability of your campaigns to help you save thousands of euros.
We have helped more than 1000 companies to increase their sales and improve their profitability thanks to our Google Ads campaign optimization method.
Our main focus is results: our clients have an average ROI of 4.5X.
Ignacio Solver, CTO at Don Web
"Rafa and his team are great experts in the entire online marketing ecosystem, especially Google Ads, where they excel in implementing well-structured campaigns that consistently achieve their objectives.
He is very flexible in establishing a business relationship that works for both parties and I have found him to be very responsive even on the weekends. Highly recommended!"
Andrew Keaveney, CMO at Art of Living
"The best Google Ads agency we have worked with. Rafa does a great job, with very clear, transparent reports and good communication.
In terms of performance, we have seen consistent growth in our Google Ads account since working with SEM Consulting."
Santi Casanellas, CMO at Mercaeleva
"Very good service and involvement from the SEM Consulting team, with weekly reports via email and support video calls in specific cases, we have seen a significant increase in our leads with them.
A very professional team with extensive knowledge in Google Ads."
Marga Ferrer-Dalmau, Founder at El Taller de Marga
"Very satisfied with the results and with the treatment offered by sem consulting bcn. They created my Google Ads account from scratch, and the truth is that I received (and continue to receive) a lot of new clients through their digital strategies. I was always a little hesitant about investing in digital advertising, but the results speak for themselves...
I have had more than four thousand euros of return on investment with them and new clients reach me every week through their campaigns. And most importantly, always kind in their treatment and attentive to me. They made me feel like I was their absolute priority, and that was greatly appreciated. I would recommend them to any local business without a second hesitation!"
Siobhan McMahon, Founder at Suasrov
"Rafa from SEM Consulting has helped us with our Google Ads and Social Media ads and campaigns, and our results have improved from the beginning. Rafa and his team have great knowledge in this area.
They sends us daily updates on the performance of our ads and advises us on how to maximize the benefits for our business. I wouldn't hesitate to recommend it. Thank you Rafa for all your help to date and in the future."
Pedro Gris, CEO and Founder at Sagone
"Great professionals, Rafa and his team are a fundamental and highly trusted part of Sagone's Google Ads management."
increase your sales immediately
Our Google Ads campaigns generate sales from the first month.
To do this, we design a campaign strategy focused on conversion and we will tell you exactly what do you have to change on your website to multiply your sales.
Don't waste your time with agencies that give you a thousand excuses and never get results.
DIFFERENTIATE FROM THE COMPETITION
We analyze your competition with tools like Semrush and Spyfu to see what they are doing, and improve it at all levels so that your campaigns can be a success.
Information is power, and by always knowing your competitors' strategies we will be able to take the appropriate actions to constantly surpass them.
EXPERTS IN GOOGLE ADS
We are a team that has been working with Google Ads for more than 10 years and we have helped develop the platform at the Google offices in Dublin, we know what we are doing.
If you want to have the best results, hire the most experienced professionals in the sector.
CONSTANT COMUNICATION
We will be an extension of your business, regular and proactive communication is one of the aspects that we care the most about in the relationship with our clients.
We want to be a fundamental piece of your business in the long term, so we go beyond campaigns to also help you improve your offer, increase margins, and achieve a consistent increase in your turnover..
Obviously we are Google Partners...
After having worked for several years in the Google offices, we have daily contact with their senior account managers in order to be aligned with all the updates on the platform.
We develop multi-channel strategies through the different Google inventories (search, display, maps, shopping, youtube, discovery, etc) with daily optimizations to maximize your investment and guarantee the highest possible profitability in your campaigns.
As Google partners, we give you €400 to invest in campaigns if you open a new Google Ads account. So the initial investment of your new campaigns can cost you 0 if we create them.
_svg.png){kind=icon}
Starting a Google Ads campaign may seem relatively simple at first: you write ads, put together keywords relevant to the offer, decide your daily budget, and activate the campaign...
During the first days you are excited about the traffic you receive and you even begin to generate conversions, you already see yourself generating profits without having to make any effort!
But suddenly things start to go wrong.
You no longer have conversions and the campaigns continue spending as if there were no tomorrow, and what's worse: you don't know why the results have worsened and what to do to change it.
Maybe you've even hired a freelancer or marketing agency to help you...
But the results still don't come and they only give you empty promises and excuses.
Don't worry, we are here to help you.
Having good results in Google Ads is not luck, but requires years of experience and dedication in the profession to be able to manage all the variables that have an impact on performance.
Poor conversion measurement, incorrect campaign structure, inefficient budget planning...
There are many small details that go unnoticed by someone without enough experience that can end up causing you to waste thousands of euros.
We don't want you to take that risk.
To do this, we have formed a team of ex-Googlers with more than 10 years of experience in Google Ads who will be in charge of optimizing your campaigns daily to maximize investment and ensure that your profitability improves month after month .
We go beyond campaigns
INCREASING TRAFFIC TO YOUR SITE
INCREASING YOUR RETURN ON INVESTMENT
CRO Suggestions
We provide monthly analysis of the landing pages we use in Google Ads to identify CRO optimizations that can improve the user experience and potentially increase the conversion rate.
Just as we constantly optimize and test on the campaign side, it is also convenient to carry out tests on the landing side to improve the conversion rate.
Many times, slight changes in the landing pages can have a great impact on the sales generation, which also helps the efficiency and profitability of the campaigns.
Improvements in the offer of your product or service
Analysis of the competitors who are bidding on Google for terms similar to ours to identify which strategies they are following and get ideas.
It is an interesting exercise to improve the offer of our product/service and be more competitive based on the current market.
If we manage to improve the differential points of the companies that are bidding for the same keywords as us, our conversion rate can increase significantly.
Creation of new landings
In the event that the conversion rate of your website is not high enough to be profitable, we can create our own landing pages hosted on another domain.
We have a designer on the team specialized in creating landing pages that convert very well, so it is usually a good solution to improve results.
he cost of the landing pages (both the creation and the domain on which it is hosted) is included in the proposed rates.
Remarketing and branding in social media
We create remarketing lists of the traffic that we have received in Google campaigns and have not converted, and impact again with an ad on another platforms (facebook, instagram, linkedin, tik tok, etc).
This type of omnichannel strategy can help improve the efficiency of the campaigns since we are giving a second chance of sale to those users who have already shown an active interest in our offer.
In addition, we can also create campaigns at the beginning of the sales funnel with affinity and in market audiences to capture cold traffic who do not know us.
Design of banners for the Display network, and videos for Youtube
We design attractive banners with Canva and Photoshop, and informative videos with Google editing platforms so that your company has brand recognition campaigns of the highest quality possible.
Google Ads is not just the Search network.
It also has the Display network (practically the entire Internet) and YouTube (the second search engine with the most users, only behind... Google), so we give importance to designing creatives that fit with the style of your company to reach as many clients as possible.
Conversion tracking setup and advanced analytics with Datastudio
The only way to optimize correctly is to measure the results with absolute precision, which is why we configure conversion events using GTM so we can measure everything that happens on your website.
We use Data Studio to provide an advanced interactive report with the different campaign metrics in different parameters (locations, devices, keywords, demographics, etc.).
With this report, you can personalize the date and it will be automatically supplied with data in real time so that you can have access to all the data you want at the moment.
Chatgpt Positioning using Microsoft Ads
A percentage of the population is increasingly using ChatGPT instead of Google, so it's important to adapt to the changing times and start running ChatGPT positioning campaigns to avoid losing market share.
Since 2023, ChatGPT has been integrated with Bing, and Bing uses Microsoft Ads as its advertising system (just as Google uses Google Ads).
This means that when a person searches ChatGPT while actively browsing the web, sponsored Microsoft Ads ads may appear in response. Therefore, we can position your brand to appear on ChatGPT through advertising campaigns in Microsoft Ads.
Our process to achieve the sales and profitability you need
01
It takes us only 5 days to prepare and activate your new Google Ads campaigns based on your business objectives.
We don't want you to waste your time, so we make it a top priority to get started as quickly as possible.
02
During the first month we make optimizations every day to perform all the tests allowed in Google inventory.
The objective is to maximize the investment until the combination of parameters (keywords, audiences, ads, etc.) that generates the best results is identified.
03
During the second month we focus the investment on the strategy that has worked best to have a more stable sales flow.
At the same time, we continue doing tests to improve profitability and be able to have more sales with the same investment.
04
At the end of the second month, most of our clients already have a net profit margin (including the investment in ads and our fees).
Therefore, in the third month of collaboration it is usually the time to scale the account and increase investment without losing profitability.
WHO WILL MANAGE YOUR GOOGLE ADS ACCOUNT
Rafa Tintoré, PPC Director
Rafa has more than 12 years of experience in paid advertising and has been working for Google for 3 years in their Dublin offices providing successful strategies for more than 200 large accounts (Netflix, Ryanair, Seat, Massimo Dutti, among many others) .
In May 2020, he founded the Google Ads agency SEM Consulting BCN to help businesses from all sectors achieve traffic and sales at a low cost through advanced paid advertising strategies.
Don't let someone junior manage your Google Ads campaigns or even know who the person really is in charge.
With us you ensure that a senior profile like Rafa will monitor your account daily and will be fully committed to giving you the best results.
GET IN TOUCH
Tell us what objectives you would like to achieve in your company and we will answer in a matter of minutes with 100% personalized suggestions to increase sales and improve the profitability of your business through Google Ads campaigns.
We will evaluate your company through a completely free call.
Even if we don't end up collaborating together, we are convinced that we will be able to bring you a lot of value on this call.